Beam Suntory
Per Person
$15–$25
Total Fund
$7.85 million
Deadline
Sep 28, 2012
Filed
Jan 1, 2012
The lawsuit accused the makers of Skinnygirl Margarita of misleading consumers by advertising the beverage as “all natural” despite containing synthetic ingredients and preservatives. Plaintiffs claimed consumers paid premium prices believing the product contained only natural components. The company denied liability while agreeing to create a compensation fund for purchasers. Consumers who bought Skinnygirl Margarita products during specified periods became eligible for reimbursements without requiring extensive proof of purchase. Settlement payments varied based on claim volume and documentation submitted.
Consumers who purchased Skinnygirl Margarita products labeled “all natural” during covered dates qualified for reimbursement. Eligible products included ready-to-drink Skinnygirl margarita beverages sold throughout the United States. Claimants could submit claims with or without receipts although documented purchases qualified for larger payments. Purchasers who bought multiple bottles during eligibility periods often received larger settlement awards. Plaintiffs alleged synthetic ingredients and preservatives contradicted “all natural” marketing claims. Consumers argued premium pricing relied heavily upon health-conscious branding. Beam Suntory denied liability while agreeing to establish a compensation fund. Settlement payments varied according to claim volume and proof submitted.