Kellogg Company
Per Person
$5–$15
Total Fund
$4 million
Deadline
Feb 22, 2013
Filed
Jan 1, 2012
Consumers alleged Kellogg falsely advertised Frosted Mini-Wheats cereal as improving children’s attentiveness by nearly 20 percent. Plaintiffs claimed the marketing overstated scientific support behind those assertions. Kellogg denied wrongdoing but agreed to reimburse purchasers who bought qualifying cereal products during the covered period. Consumers could submit claims without receipts for limited compensation amounts. The case became widely cited in discussions regarding health-related food marketing practices.
Consumers who purchased Frosted Mini-Wheats cereal products advertised with attentiveness improvement claims qualified for compensation. Eligible purchases occurred during marketing campaigns promoting cognitive benefits for children. Consumers could submit claims without receipts for smaller payments while documented purchases qualified for additional reimbursement. U.S. household purchasers nationwide became eligible. Plaintiffs alleged Kellogg overstated scientific evidence supporting claims regarding improved attentiveness in children. Consumers argued cereal marketing misled parents into paying premium prices. Kellogg denied wrongdoing while agreeing to settle claims through reimbursements. The case later became widely cited in debates regarding food marketing accuracy.