Arizona Beverage Company
Per Person
$15–$20
Total Fund
$5.3 million
Deadline
Jan 10, 2016
Filed
Jan 1, 2015
Consumers alleged AriZona falsely marketed certain beverages as “all natural” despite containing high fructose corn syrup and synthetic ingredients. Plaintiffs argued consumers paid premium prices based on misleading health-oriented branding. AriZona denied wrongdoing while agreeing to compensate purchasers nationwide. Consumers who bought covered beverages over several years became eligible for reimbursements through an online claim process. The lawsuit formed part of a broader trend involving “natural” labeling disputes across food and beverage industries.
Consumers who purchased AriZona beverages marketed as “all natural” during covered periods qualified for reimbursement. Eligible drinks included products containing high fructose corn syrup despite natural labeling claims. Consumers nationwide could file claims with or without receipts although documented purchases increased compensation potential. Multiple purchases over several years often qualified under settlement terms. Plaintiffs alleged AriZona falsely marketed beverages using misleading natural ingredient claims. Consumers argued branding encouraged premium pricing based upon perceived health benefits. AriZona denied wrongdoing while agreeing to compensate purchasers nationwide. The case became part of a broader series of food labeling lawsuits involving “natural” advertising terminology.