Clif Bar & Company
Per Person
$5–$50
Total Fund
$12 million
Deadline
Feb 12, 2020
Filed
Jan 1, 2019
Plaintiffs alleged Clif Bar marketing misleadingly emphasized health benefits despite significant sugar content within products. Consumers argued advertising created inaccurate nutritional impressions. Clif Bar denied wrongdoing while agreeing to settle claims and modify labeling practices. The lawsuit became part of broader litigation targeting health-focused food branding.
Consumers who purchased certain Clif Bar products marketed using health and nutrition claims qualified for compensation. Eligible products allegedly contained sugar levels inconsistent with advertised healthy positioning. Consumers could submit claims without receipts for limited reimbursements while documented purchases qualified for higher payments. Purchasers nationwide potentially qualified.