Kind
Per Person
$10–$40
Total Fund
$5 million
Deadline
Sep 28, 2018
Filed
Jan 1, 2017
Plaintiffs alleged Kind misleadingly labeled snack bars using “all natural” marketing despite inclusion of processed ingredients. Consumers argued branding encouraged premium pricing based upon health-conscious perceptions. Kind denied wrongdoing while agreeing to establish a settlement fund and revise labeling language. The lawsuit mirrored similar food labeling litigation across consumer packaged goods industries.
Consumers who purchased Kind snack bars marketed as “all natural” qualified for compensation. Eligible products allegedly contained ingredients consumers argued conflicted with natural labeling claims. Purchasers could submit claims without receipts for limited reimbursements. Consumers nationwide potentially qualified depending upon purchase dates and product varieties.